Mountain Bike Online Shop

2017 Pinarello Dogma F10 SRAM Red eTap Complete Road Bike


SKU: N/A Categories: ,


2017 Pinarello Dogma F10 SRAM Red eTap Complete Road Bike

Though the zodiac would have you believe it’s the year of the Fire Rooster, the January release of Pinarello’s Dogma F10 means that 2017 is destined to be the year of the Dawg—at least when it comes to cycling’s biggest race. The Dogma F10 effectively replaces Froome’s current Tour-winning machine, the Dogma F8, and it’s only gotten lighter and stiffer for the new year. We’re celebrating the launch by adding a bit of our own fire to the Dogma F10 SRAM Red eTap Complete Road Bike.

We’ve selected a build kit comprising SRAM’s wireless Red eTap electronic drivetrain—itself one of the key releases of last year—and a set of 404 NSW carbon hoops from SRAM’s sister company Zipp. We even went carbon for the cockpit, matching the Zipp wheels with carbon at both the stem and handlebar, and the build is finished off with Vittoria’s Corsa G Plus tires, the super tires with a graphene compound that made its own case for product-of-the-year in 2016.

Our homebrewed build kit is impressive, we know, but ultimately we’re just dressing the cake that Pinarello served up for the New Year’s birthday. The F10’s got a similar geometry and material composition to the outgoing F8, so the overall flavor profile will be recognizable to those who were able to sample the latter, but the Dogma F10 features a few subtle improvements to the recipe. All told, these tweaks result in some claims that, given the impressive gains the F8 made over the Dogma 65.1, are almost comically impressive: 7% more stiffness and 6.3% less weight.

As far as ride quality goes, the F10 takes up where the F8 left off. When spinning up out of corners, punching it on Ardennes-esque walls, or turning the screws ever tighter on climbs, the F10’s bottom bracket exhibits buoyant solidity. Even while accelerating to sprint speeds or red-lining a double-digit gradient, the frame’s efficiency eliminates lurching between pedal strokes, and on diesel days, the 404 NSW wheels take advantage of the frame’s drive stiffness by effortlessly holding speed in the mid-20s.

At times, the F10’s tapered head tube and oversized tubing make it feel like it’s driving itself forward, an eager urgency that means it also responds best to a firm hand and a vigilante captain at its helm, especially while forcing the issue on a high-speed descent. While our own abilities only let us push it so far, the F10’s carry-over geometry—almost an exact replica of the F8—means that we’ve essentially already seen it smash the most talented fields to pieces on cycling’s biggest stages.

Though the frame angles remain unchanged between model generations, the classic Dogma asymmetry returns in the F10 with a few subtle alterations that produce disproportionate changes. Asymmetry has been a staple tool in Pinarello’s arsenal since 2009, and it’s a surprisingly simple solution to one of cycling’s most essential conundrums. Since the drivetrain is located on one side of the bike, the load created by pedaling isn’t uniform across the frameset’s left and right hemispheres. The drive side sees the majority of power transfer duties, so by building it up, Pinarello is able to maintain drive stiffness while cutting material on the non-drive side, so lost grams don’t translate to lost watts.

Compared to the F8, the F10’s asymmetry is technically more pronounced on the top tube, which cheats a bit more to the right, and the seat junction, which sees a slight tweak. Pinarello’s tests indicate that these minor adjustments make the frame stiffer and lighter. If they’re not solely responsible for the 7% and 6.3% improvements listed above, they’re certainly key contributors. Despite those remarkable claims, the changes are hard to detect with the naked eye (hence “technically” above), and the frame’s asymmetry is much more apparent in places like the seat stay/seat tube junction.

The F10’s enhanced asymmetry give it one of the most immediately recognizable silhouettes in the industry, but tose lines aren’t just avant garde artistry; they’re inspired by the Dogma F10’s Bolide TT DNA, which surfaces both in its sinuous lines and in myriad, cumulative gains in aerodynamics. These gains start where drag starts: at the front dropout. While designing the Bolide TT, Pinarello’s wind tunnel tests indicated that the introduction of a quick-release lever causes a disproportionate gain in drag. This is addressed through the addition of a “fork flap,” which is a somewhat inelegant term for the extra fin of material Pinarello tucks behind the 404 NSW’s quick-release lever.


The bike’s finishing details include internal routing, a clean fork/head tube transition, and an integrated seatpost clamp—all of which conspire to preserve the frames aesthetic and aerodynamic lines. The wishbone seatstat gives a final nod to drag reduction by concealing the rear Red Aero Link brake caliper from the wind. We’ve built the bike with 25mm tires and recommend sticking with that size throughout the frame’s life. They’ve effectively replaced 23s as the new racing standard due to the increased cornering traction and decreased rolling resistance inherent in tires with greater air volume.


  • Our in-house build of Pinarello’s latest flagship frameset
  • Stiffer and lighter than the Tour-winning Dogma F8
  • All-purpose race geometry proven in sprints and high mountains
  • Equal parts aerodynamics, urgent handling, and stiff efficiency
  • Italian frame expertise and top-tier Japanese carbon fiber
  • Internal routing for mechanical and electronic drivetrains
  • SRAM’s revolutionary electronic drivetrain eliminates wires
  • Zipp 404 NSW wheels update the brand’s winning aero formula


2017 Pinarello Dogma F10 SRAM Red eTap Complete Road Bike


Toray T1100 1K Dream Carbon Fiber



Fork Material:

Toray T1100 1K Dream Carbon Fiber


1-1/8 – 1-1/2 in


SRAM Red eTap

Front Derailleur:

SRAM Red eTap

Rear Derailleur:

SRAM Red eTap


53 / 39 t SRAM Red GXP, 52 / 36 t SRAM Red GXP, 50 / 34 t SRAM Red GXP

Bottom Bracket:

[shell] Italian threaded, [adapter] SRAM GXP Team

Crank Arm Length:

170 mm, 172.5 mm, 175 mm


11 – 25 t SRAM XG-1190




SRAM Red Aero Link

Brake Type:



Zipp SL-70 Aero Carbon

Handlebar Width:

[42cm, 44cm, 46.5cm] 38 cm, [50cm, 51.5cm] 40 cm, [sizes 53cm, 54cm] 42 cm, [sizes 55cm, 56cm, 57.5cm, 59.5cm, 62cm] 44 cm

Bar Tape:

Arundel cork


Zipp SL Sprint Carbon


Fizik Aliante R7


Dogma Aero

Seat Collar:

TwinForce (integrated)


Zipp 404 NSW Carbon Clincher


Zipp Cognition


9mm quick-release


Vittoria Corsa G Plus

Tire Size:

700 c x 25 mm


not included

Claimed Weight:

[53cm, raw] 820 g

Recommended Use:


Manufacturer Warranty:

2 years on frame



Dogma F10
  Seat Tube


Effective Top Tube






Head Tube


Head Tube Angle


Seat Tube Angle


Bottom Bracket Drop




42cm 41.5cm 49.8cm 49.3cm 35.1cm 10.5cm 69.15o 74.4o 6.7cm 40.6cm
44cm 43.5cm 50.3cm 50.1cm 35.7cm 11cm 70o 74.4o 6.7cm 40.6cm
46.5cm 45.5cm 51.5cm 51.2cm 37.3cm 11.5cm 70.5o 74.4o 7.2cm 40.6cm
50cm 48cm 52.5cm 52cm 37.4cm 12cm 71.4o 74o 7.2cm 40.6cm
51.5cm 49.5cm 53.5cm 52.7cm 38cm 12.5cm 72o 73.7o 7.2cm 40.6cm
53cm 51cm 54.5cm 54.2cn 38.6cm 13.9cm 72.5o 73.7o 7.2cm 40.6cm
54cm 52cm 55cm 55cm 38.6cm 14.7cm 72.8o 73.4o 7.2cm 40.6cm
55cm 53cm 55.7cm 56.1cm 38.9cm 15.8cm 72.8o 73.4o 7.2cm 40.8cm
56cm 54cm 56.5cm 56.9cm 39.1cm 16.5cm 73.2o 73o 7.2cm 40.8cm
57.5cm 55.5cm 57.5cm 58.4cm 39.7cm 17.9cm 73.7o 73o 7.2cm 40.8cm
59.5cm 57.5cm 58.7cm 61.2cm 39.4cm 21.5cm 73.4o 72.4o 6.7cm 40.8cm
62cm 61.5cm 62cm 65.1cm 41cm 25.5cm 73.4o 72o 6.7cm 41.1cm


There are no reviews yet.

Be the first to review “2017 Pinarello Dogma F10 SRAM Red eTap Complete Road Bike”

Your email address will not be published. Required fields are marked *

Secondary Navigation

has been added to your cart

View Cart